Who we are

Dr. Ghada R. Jawabra
CEO & Founder

  • PhD in Applied Linguistics and Strategic Communication
  • Cambridge-certified English teacher (CELTA)
  • Specialist in political and critical discourse analysis
  • Extensive experience in teaching:
    • Public speaking
    • Strategic communication skills
    • Business correspondence
    • Functional language
  • High Proficiency in:
    • Writing persuasive product presentations
    • Conducting thorough research on industry-related topics
      show more...

Sam A. Jaoude
FMCG Export Consultant
and Agent

  • Lebanese American with nearly 35 years based in Texas, United States
  •  Internationally recognized speaker
  • Accomplished FMCG multinational food and wine agent and consultant
  • FSVP-certified by the FDA
  • NLP-certified adept
  • WSET wine-certified
  • In 2020, created a program supporting 15 Lebanese wineries to enter the Texas market,sustainably generating revenue and job opportunities 
  • Published his first book in 2024: Beyond Borders: The Handbook of FMCG Export to North America
  •   show more...

Dr. Ghada R. Jawabra
CEO & Founder

  • PhD in Applied Linguistics and Strategic Communication
  • Cambridge-certified English teacher (CELTA)
  • Specialist in political and critical discourse analysis
  • Extensive experience in teaching:
    • Public speaking
    • Strategic communication skills
    • Business correspondence
    • Functional language
  • High Proficiency in:
    • Writing persuasive product presentations
    • Conducting thorough research on industry-related topics
  • Producing impactful content that drives audience engagement and supports business objectives
  • Developing engaging content to showcase brand products
  • Crafting compelling narratives that resonate with audiences and achieve measurable results
  • Generating ideas for new content (websites, blog posts, articles, social media)
  • Delivering quality writing that attracts customers and boosts brand awareness

Sam A. Jaoude
FMCG Export Consultant and Agent

  • Lebanese American with nearly 35 years based in Texas, United States
  •  Internationally recognized speaker
  • Accomplished FMCG multinational food and wine agent and consultant
  • FSVP-certified by the FDA
  • NLP-certified adept
  • WSET wine-certified
  • In 2020, created a program supporting 15 Lebanese wineries to enter the Texas market,sustainably generating revenue and job opportunities 
  • Published his first book in 2024: Beyond Borders: The Handbook of FMCG Export to North America
  • Developed the Beyond Borders seminars to educate Lebanese university students on the roadmap and benefits of exporting in the FMCG industry
  • Founder of MADENLEBANON, a consulting firm for marketing, branding, and distributing
  • Lebanese products in the USA and beyond
  • Established (Lebanese Manufacturing Modernization Program) LMMP USA & LMMP LEB NGOs in collaboration with FDA Consultants to enhance understanding and trust in Lebanese manufacturing